Hello! I’m a multidisciplinary senior graphic designer based in Barcelona with over 4 years of experience. I've collaborated with brands like Yanbal, Converse, Toyota, and Pernod. I love branding and designing books, magazines, typefaces, social media content, animations, and videos.
︎Barcelona, Spain
︎ About me
︎ My work
Contact
︎ (+34) 682 91 43 23
︎ mallo.gutich@gmail.com
Find me
︎ Mallory Gutierrez
︎ @mallo.dsg
︎ Mallory Gutierrez
︎ Mallo Gutierrez
︎ Graphic Indentity & Branding
La Recontra Graphic Identity & Packaging
@la.recontra
Tools used ︎ Ai, Psd, Procreate
©2020-2024
La Recontra Graphic Identity & Packaging
@la.recontraTools used ︎ Ai, Psd, Procreate
©2020-2024
I have worked with La Recontra since its inception, beginning with the creation of their first retro logo and identity. I designed their initial iconic packaging and later took charge of managing the evolution of their new identity and packaging for various events.
My responsibilities extended to daily internal and external communications, which included crafting their menu and handling all updates and ongoing design needs. This comprehensive involvement allowed me to ensure a consistent and engaging brand presence across all touchpoints.
︎ Back in 2020, we developed a retro aesthetic for La Recontra, aiming to evoke the feel of a classic American fast food chain. This approach was designed to transform user perceptions of vegan fast food, successfully launching the brand on a promising path. Additionally, I created the iconic packaging that became a key element of their identity.
︎ Identity crafted and illustrated for the 3rd anniversary celebration of the vegan fast food brand, La Recontra.
The design aims to evoke a retro aesthetic while maintaining a playful and contemporary vibe.
︎ Since its conception, I have been responsible for creating La Recontra's menu, both for digital platforms and in-house presentations. This is one of the latest modifications, though the menu frequently changes, and I will continue to upgrade it as needed.