Hello! I’m a multidisciplinary senior graphic designer based in ︎Barcelona with over 4 years of experience. 

︎ About me
︎ My work





Hello! I’m a multidisciplinary senior graphic designer based in Barcelona with over 4 years of experience. I've collaborated with brands like Yanbal, Converse, Toyota, and Pernod. I love branding and designing books, magazines, typefaces, social media content, animations, and videos.

︎Barcelona, Spain


︎ About me

︎ My work


Contact

︎ (+34) 682 91 43 23
︎ mallo.gutich@gmail.com

Find me

︎ Mallory Gutierrez
︎ @mallo.dsg
︎ Mallory Gutierrez
︎ Mallo Gutierrez


︎ Logographic Workshop

Logographic Systems: An exploration of the script’, workshop by León Romero

@leonromero.work
Tools used ︎ Ai, Psd, Id.
©2024



A logographic writing system is one where each symbol or logogram represents an entire word or significant concept.

In this workshop, I worked under the mentorship of the great minds of Jorge León and Mikel Romero to develop a logogram systemn inspired by the culture Apache from America.
I aimed to create a system that is deeply connected to human experiences, based on a variety of concepts.

To achieve this, I drew inspiration from the cultural, visual, and historical references of the Apache Chiricahua Trube as a foundation for my project.


Fist Step: Investigation and Analysis of the Apache Chiricahua




︎ I delved deeply into the culture of the Apache Chiricahua and uncovered many fascinating aspects. The one that impressed me the most was the magic behind their Fire Dance. This celebration involves intricate rituals where participants wear distinctive attire divided into three parts: the head, body, and bottoms. This three-part structure symbolizes the unity of mind, body, and spirit.

Second Step: Conceptualization



︎  Inspired by this, I decided to incorporate traditional Apache symbols, combining them with elements that represent the weapons they crafted and the spirituality that permeates their culture. I unified these elements under a cohesive three-piece structure. I assigned each symbol a specific meaning and created new symbols out of the structure.

Final Step: Developing of the System


︎ I sketched and built the symbols, polished them, and created a uniform and unique logographic system that aims to embody the Apache Chiricahua culture while infusing a modern twist.




︎︎︎ Back